Experiential Marketing Intern (May 2024)

About BMW

The BMW Group is a renowned German multinational corporation that stands at the forefront of luxury automobile manufacturing. With a rich history dating back to 1916, they consistently delivered cutting-edge engineering, innovative design, and a commitment to sustainability, epitomizing the ultimate driving experience. Beyond its iconic BMW brand, the group encompasses MINI and Rolls-Royce, setting the standard for premium mobility solutions worldwide.

Your role

About the intern:

• The intern will support the Experiential Marketing Department in the definition, planning, execution, and reporting of events across multiple fields (sports marketing, driving programs, arts and culture, internal events, and conferences). 

Key Responsibilities:

• Supporting the experiential marketing team in all possible stages of event planning (e.g. defining event content, location, and dates, liaising with agency partners, reviewing creative, analyzing offers, creating purchase orders, etc.)
• Supporting the experiential marketing team on several projects across the department, including reporting post-event, vehicle loaner agreement preparation, and circulation, evaluation of partnership proposals, etc.
• Being responsible for own projects including discussions with internal business partners as well as external service providers, agencies, and customers
• Research and data analysis (i.e. KPI trends and evolution YOY, competitor analysis across various experiential fields, etc.)
• Creating and maintaining purchase orders and purchasing processes in SAP and web-based IT solution

Training & development

At BMW, the student training process is more than just an internship; it's an immersive journey into shaping the future of mobility. From day one, you're a valued team member contributing fresh ideas and gaining hands-on experience while receiving continuous guidance, broad supervision, regular feedback, & the opportunity to fully integrate into the team. Furthermore, you will get insights into different projects and working processes and are self-evidently a fully integrated team member.

Salary & benefits

Salary details :

• The hourly rate for Undergraduate students is $25.30.
• The hourly rate for Graduate students is $32.20.

Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:

• Medical Insurance
• All with options for $0 Employee contribution
• Paid Time Off in addition to Company holidays where eligible
• Hybrid work environment
• Ultimate working environment. 

Career progression

At BMW, career progression is a dynamic journey that propels your professional growth. Starting with immersive hands-on learning and mentorship, you swiftly transition to impactful projects, gaining exposure to diverse departments. As your internship evolves, you'll leave your mark on cutting-edge automotive innovations, paving the way for a promising future within the BMW family, while the skills & experience you acquire here unlock doors to exciting new job opportunities.

Work-life balance

At BMW, they offer you flexible working hours right from the start. If you want to spend time with family and friends, or simply use the time for yourself, there are plenty of opportunities for you to recharge your batteries. During your voluntary internship, you will receive generous vacation entitlement and as a compulsory intern, you can quickly build up or reduce overtime, start your evening earlier, or take a few days off.

Culture & vibe

BMW committed to diversity, equity, and inclusion, proudly upholds its status as an Equal Opportunity Employer, welcoming individuals of all backgrounds, regardless of race, color, religion, and beyond. The company fosters a progressive culture that ensures every associate feels valued, enjoys equal opportunities, and thrives in their professional journey with BMW.

About you

Requirements:

• Currently enrolled in a bachelor's or master’s degree program at an accredited college or university 
• Possess a minimum cumulative GPA of 3.0 (not just in major)
• Have completed at least 30 college credit hours at the time of application
• Field of Study: Marketing, Business Administration, or related field
• Must attach a copy of unofficial college transcript
• Ability to work full-time (36.25 hours/week)
• Prior BMW Group experience (applicable to international J1 students only)
• Computer skills in Microsoft products including Excel, Word & PowerPoint 
• Possess a valid driver's license and a clean driving record
• Excellent time-management skills; ability to prioritize and handle multiple tasks simultaneously
• Self-motivated, adaptable to a dynamic environment

Preferences:

• Knowledge of SAP

Sources

The following sources were used in researching this page:

• youtube.com
• bmwgroup.jobs